Updated: Feb 13
Maintaining an online presence is vital to success, but as a small business without a dedicated marketing team, it can also be a challenge. If you want to grow your business online this year, consider focusing on the important details that make a difference in how well your business stands out.
Watch for Changes in Social Media Platforms
While posting regularly is a tried and true method for getting engagement online, it is important not to fall into a routine without remembering that social media is constantly changing. Don't overlook the more consistent channels you have access to, such as email marketing and posting on your website. If something happens and you lose your ability to continue using social media, you want other places for customers to go.
Maintain a Solid Website
Since social media can be unstable, with potential issues such as your account being taken down or even hacked, it is important that most of your business takes place on a professional website. If you have been relying on Facebook or Instagram to house your business's online presence, this is the year to consider upgrading. This could mean working with another company or even a freelancer to create a website that looks great and functions as it should.
Focus in on Your Niche
Your niche, or where you fit into the market for your goods or services, is the key to a thriving business. It can be easy to fall into the trap of trying to make online content that caters to everyone, but this can lead to information that is too general and easily overlooked. Don't be afraid to speak to a specialized audience. It doesn't matter if everyone relates to what you post. As long as your target market connects with it, you should start to see results.
Work With Experts
For small businesses trying to grow, online marketing can be new and uncertain ground. Remember that as the owner of a business, it is not in your best interest to try to do everything yourself. Working with a company that specializes in digital marketing for small businesses can take the pressure off of you and your team. This leaves more room to focus on the aspects of the business you are best at.
At DigiAccel, we specialize in helping small businesses with their marketing efforts. Browse our website to learn more about what we have to offer and book a call to see if we would be a good fit for your small business.