Does my small local business need social media?
“To be successful, you have to have your heart in your business, and your business in your heart.” – Thomas Watson Sr.
Before we dive straight into the topic, we need to familiarize ourselves with the importance of social media, and the values it brings. Social media is an interactive platform used to digitally share and exchange information. So how would this benefit a business? Let’s understand the ideal goals for a start-up business. Survival would most likely be the top priority of any small business. This is where social media can come into play and give the competitive edge you need to stay relevant in the market. Small business owners are constantly looking for new ways to expose their brands to potential customers. Social media is a great way to engage with existing customers as well as attract new ones. In this blog, you will understand exactly why social media is useful to a small business.
How is social media advantageous?
As a small company, you may find yourself targeting a specific demographic of people. Social media allows you to help build brand awareness, increase your customer base, and connect with other customers. But why is using social media so beneficial for a small company? We are glad you asked! Here are some reasons why small businesses can gain a lot of success through social media.
Spread the word about your product/services
We’ve mentioned this before. Social media marketing is one of the best strategies you can take to expose your brand. If you are a local business, customers that use social media around your area are more likely to view your posts and familiarize themselves with your brand. Not only can you target the people around you but through hashtags, you can also target people with the same interests. Ask yourself, isn’t this the easiest method to increase brand awareness?
Clear communication with your audience
Let’s imagine you’ve released a new collection of products that you aren’t sure if your customers would like, you can use social media as a channel for clear communication between your business and its customers. Gain information about your product and feedback from your consumers. Not only is this useful for you as a business owner, but it also saves you time and money, since it is more time-effective to simply ask people what they think about your new product through an online post rather than going through hundreds of emails. In addition, when you and the customers talk online through the comment section of your Q&A post, it is accessible to anyone who might have the same question, as the answers would be available for everyone to view.
Effectively target potential customers
Gaining a social media presence for your small local company will make your brand stand out to new buyers by showing its potential. In today's social media-driven world, the number of "likes" and "followers" associated with your company has a significant impact. As a result, increasing your social media presence will help your company's revenues.
Helps you understand your customers
What type of clients do you have? If you don't already know, social media sites such as Facebook and Instagram will help you gather data and identify your target market. Most small business already knows this tactic and find it valuable, but those who believe they can get away with it might be losing out on future leads and an audience eager to invest in the goods and services they provide.
Gives you a competitive edge
Although a small company should not imitate any step its rivals make, it should at least be aware of where they are and what they are doing. If the competitors are constantly communicating with their clients on social media, you should try to match their strategy.
So, to finalize this topic, there are no negatives for a small local business to have a social media presence. You're basically doing your business a favour by exposing it across different channels of communication where people can view your brand.